Wednesday, December 25, 2019

The Road to World War II Essay - 742 Words

The road to World War II In the early days of the First World War, the United States was desperate to stay out of the European war and institute a neutrality policy. However, the two sides fought for U.S. support, often even at a danger to the U.S. The passive stand that America took in involvement in World War I only prolonged the inevitable and came at a price to the U.S. The American public didn’t want to be involved in World War I, and Wilson and the democrats knew it, although neutrality was a difficult stand to take. The British, who wanted the Americans to back their side in the war, refused to back U.S. peace drives. The Germans, who wanted the U.S. on their side, against Britain, violated pledges for the waters when it†¦show more content†¦Wilson wanted to demand an end to the war, but at this point in the war, it would have ruined the Allies. If that were to ensue, the U.S. would risk war with France or England. Then there was a breaking point. The German government deported 300,000 Belgians, which fired up anger in the Americans. Wilson was growing frustrated with the position of neutrality, but also realized what war did to people. So, he began to draw up new plans for American foreign policy. This plan called for an end to the financing of the Allied war effort by American banks, but the British were dependent on the American back up. There was a great fear that the American economy would become too involved and dependent on war trade. Because of the British need for American support and the American lack of such, the Germans found the time to ask for peace. This would begin a peace campaign that was backed by unrestricted submarine warfare. Wilson advocated the peace effort. The Allies became angry with Wilson for â€Å"playing Germany’s game† and the Germans were angry because they suspected that the U.S. was pro-British. The Allies later rejected the plan for peace. The Allies made it clear that Germany would pay for the war. The Germans returned the favor. They warned of unrestricted submarine warfare and the possibility of war with America. Germans promised destruction of all American ships in warShow MoreRelated Pearl Harbor Essay1039 Words   |  5 PagesRichard Collier wrote The Road to Pearl Harbor: 1941 to talk about how the actions of individuals and governments brought the United States into World War II, as a result of the Pearl Harbor massacre caused by the Japanese. nbsp;nbsp;nbsp;nbsp;nbsp;The book starts out a dinner that Winston Churchill is hosting in order to recruit the support of the United States during the war. Winston Churchill is pleased to find out that he will have access to all sorts of American war materials, thanks to theRead MoreJack Kerouacs On The Road852 Words   |  4 PagesOn the Road by Jack Kerouac explores the core ideologies of the Beat Generation, dealing with non-conformity in a post World War II America. The Beats were, in essence, twentieth century transcendentalists- believing in the power of the individual to clamor against the chains of society. They defied social constructs in all aspects of life, including sexuality, drugs, politics, and ways of thought. On the Road encapsulates the Beat way of life in the tale of Sal Paradise’s search for answers acrossRead MoreThe War Of World War II1638 Words   |  7 PagesWorld War II was the most widespread war in history and it directly involved more than 100 mi llion people from over 30 countries. This war lasted from 1939 to 1945. The war pinned the Axis nations which were Germany, Italy, Japan versus the Allied nations which were led by Britain and its Commonwealth nation, the Union of Soviet Socialist Republics and the United States. The Allies were victorious in the War. It was one of the most significant periods of time in the 20th century. 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After the lack of success of an earlier program, the Area Redevelopment Association, Kennedy would form the President’s Appalachian Regional Commission (ARC) to develop a plan to address the lingering challenges. Over the next five yearsRead MoreHitlers Foreign Policy and the Treaty of Versailles1052 Words   |  5 PagesHitler s Foreign Policy and the Treaty of Versailles Treaty of Versailles, signed with Germany in 1919 had one main purpose – to protect the planet from another world war. Germany, the country guilty for the World War One had to accept a number of unfavorable conditions: 1. Enormous reparations (6,6 billion pounds) were implied 2. The army was limited to 100  000 soldiers 3. Tanks, fleet and aircraft were banned However, the main ideas concerned the foreign policy: 1. PoznanRead MoreKorean War : The Soviet Union816 Words   |  4 PagesKorean War Summary The Korean War (1950-1953) emerged after World War II where the world powers at the time, the United States and Allies-UN Forces and the Soviet Union had conflicting visions for what the postwar world should look like. The shaping of the Korean Peninsula was first on their agendas. The Soviet Union vision was to unify Korea through the expansion of Communism, which made sense strategically with Communist China and the Soviet Union in Korea’s backyard. However, the unificationRead MoreThe Cold War Had A Myriad Of Factors That Contributed To1371 Words   |  6 PagesThe Cold War had a myriad of factors that contributed to the ignition of the war between the United States and the USSR, but the primary contributing factors, such as the Nuclear Arms Race, the Cuban Missile Crisis, and the Blockade of Berlin, shows the USSR is to blame for causing the Cold War, even though the United States is responsible because of the policy of containment. The Cold War had many factors th at contributed to the start of the war between the United States and the USSR, but theRead MoreHistory Of Motorcycles And Rider Freedom1072 Words   |  5 PagesHistory of Motorcycles Motorcycles offer the rider freedom. The open road stretches in front of you. They offer freedom from the rest of the world; you are not going to be bothered by your ringing cell phone or the everyday stress of life. They give you the chance to feel like the wind is pulling you through the universe. There is nothing in this world that gives you the same feeling of the elements of skin, the road beneath your feet, and the freedom to go wherever your heart desires. MotorcyclesRead MoreJeep Brand: A Synonym for Ruggedness1170 Words   |  5 Pagesis about how Jeep brand conveys the personality as well as how the brand personality positively influences the production, despite the prior studies interest in brand personality. Keywords: brand personality∙ Jeep consumers ∙ four-wheel drive ∙ off-road vehicle Introduction This report examines the brand personality of Jeep. During the main body, the report illustrates the concept of brand personality. Additionally, it identifies brand personality traits of Jeep. Likewise, several examples will

Monday, December 16, 2019

Analysis Of Into The Wild By Jon Krakauer - 1303 Words

All people want from life is to find happiness. We have learn that it’s not as easy as it looks, we have to search for it, maybe not literal but learning to love ourselves. Everyone tries hard enough to get what they desire and work hard for it, but we can’t see what the future holds, so no one knows exactly what might happen. Tragedy can sometimes come when we least expect them while searching for what we believe can bring us peace and satisfaction. We see this in the novel, Into The Wild by Jon Krakauer about a young man who is searching for what he believes might give him freedom, he goes on his own journey without knowing the end consequences. The author includes and arranges many features that help better understand why he wrote this†¦show more content†¦Another way is because the author wanted his novel to describe the life of Chris in a unique way without him feeling judged from the mistakes he did while on his journey in Alaska, because he’s life did end in tragedy. The author’s main purpose for writing Into The Wild was to explain exactly what happened to Chris on his trail and find a motive for why Chris decided to do this. Krakauer also wanted to provide reasoning for McCandlesss actions, or at least provide more detail about McCandlesss personal life. Also Krakauer wanted to motivate readers to do what makes them happy by providing justification for Chris’s actions. A quote that describes this is, â€Å"Make a radical change in your lifestyle and begin to boldly do things which you may previously never have thought of doing, or been too hesitant to attempt. ( Page 56 ) Krakauer also explains â€Å"many people live within unhappy circumstances and yet will not take the initiative to change their situation.† (Page 57) This doesn’t mean that you should go out into the wild like Chris, unprepared. The author just wants to identify that going to Alaska isn’t a horrible idea, a person just needs to be well equip ped and go along with friends because he doesn’t want nobody to go through what Chris had to go through. I feel like the intended audience is college students, not just because I read this novel my freshman year in college but because Chris was around the same age as many students in college who are trying to findShow MoreRelatedAn Analysis Of Jon Krakauer s Into The Wild2135 Words   |  9 Pages In Into the Wild, Christopher McCandless (man) tried to exist as one with nature but finds through his journeys that nature is a force that will test men relentlessly, especially men who are unprepared. Nature is one of the world’s greatest marvels. McCandless understood that and chose nature over civilization. He believed civilization was a plague and there was only one way to cure that plague. That was to become one with nature . The background information of this essay will explore the needRead MoreAnalysis Of The Book Into The Wild By Jon Krakauer1106 Words   |  5 PagesTaste of Adventure Changing your life should not be to run away from your problems; but to do what is best for you. In Into the Wild (1996), Jon Krakauer writes this biographical novel in order to inform readers about a young man named Chris McCandless, who changes his name to Alexander Supertramp, and his identity. Raised in a middle class family with both parents in the suburbs located in Washington, D.C. McCandless is an idealist, intellectual young man who graduated with honors from Emory UniversityRead MoreAnalysis Of The Book Into The Wild By Jon Krakauer1686 Words   |  7 PagesRebellions can have both a negative and positive outcome not matter what the cause. In the book â€Å"Into the Wild†, written by Jon Krakauer, the character Chris McCandless embarks on a journey of ultimate freedom and exemption. Washington and McCandless are similar because they did something most people would not. They both stepped out of the ordinary society and decided to do what they think is best. For ex ample, Washington led the Continental Army against the great British Empire, and Chris left hisRead MoreAnalysis Of The Book Into The Wild By Jon Krakauer1669 Words   |  7 PagesElements of Transcendentalism In the book, â€Å"Into the Wild† by Jon Krakauer, Chris McCandless is an in-the-closet transcendentalist; all of his ethics match up with those of a transcendentalist, yet he never admits he is one. McCandless agrees with all of the components of transcendentalism and follows them unremittingly as soon as he graduates from college, and he lives by those components to a fault, which ultimately led to his death. Deliberate living, nonconformity, and simplicity are three cardinalRead MoreAnalysis Of The Book The Wild By Jon Krakauer1402 Words   |  6 Pageswilderness. The remains were concluded to be those of Chris McCandless, an affluent 20-something from Virginia, who wound up dead following his two-year long self-righteous odyssey. Author Jon Krakauer wrote an article on McCandless for Outside magazine, which later disseminated into a novel titled Into the Wild. At a glance, McCandless and Ellsberg may seem like polar opposites, but after a parsing examination, one can s ee that they are incredibly similar. Both Ellsberg and McCandless advocated forRead MoreAnalysis Of Jon Krakauer s Into The Wild1555 Words   |  7 PagesSellas Period 2 ERWC Cagley December 9, 2014 Life on the Road? In Jon Krakauer’s Into the Wild, A young man named Chris McCandless decides to escape the annoyance of his current life and live on the road, he pursues an incredible journey of adventure, danger and companionship. McCandless is a narcissist and believes that he can overcome any challenges that he faces because he is independent and is smarter than the average person. Krakauer emphasizes that arrogance will lead to failure in life; Just likeRead MoreInto the Wild: by Jon Krakauer1186 Words   |  5 Pagessense Krakauers natural liking for McCandless. He was sympathetic to McCandless, based on Krakauers sense of a shared experience in their youth and up until McCandless eventual death and Krakauers perceived near death experience on the Devils Thumb. I believe the author’s main point and perspective was formed from his own experience and relationship with his father. While the situations were basically reversed with Chris not approving of his father and Lewis Krakauer disappointed in Jon for notRead MoreIntrospection in How to Tell a True War Story, and Into the Wild1494 Words   |  6 Pagestext, â€Å"How to Tell a True War Story† Tim O’Brien expresses his thoughts about the true war story and how the war story is changed according to the person who tells it. Jon Krakauer illustrates Chris McCandless’s journey into the Alaskan wilderness and reasons for McCandless’s gruesome death in an isolated place, in his book â€Å"Into the Wild.† O’Brien relates introspection and a soldier’s war story by saying that the war story portrays the feelings of a soldier. A soldier’s war story is not the exact warRead MoreInto the Wild: Formalist1987 Words   |  8 PagesInto the Wild: Formalist Response Jon Krakauers novel Into the Wild begins by giving the reader a brief description of what seems like a free spirited young man just looking to catch a ride. Chris McCandless or â€Å"Alexander Supertramp† is perceived to be an intelligent and thoughtful young man. Krakauers formalistic approach to his literature helps the reader understand an in-depth analysis without any research and it emphasizes the value of literature apart from its context. One of the firstRead MoreJon Krakauer Is A Popular American Author1393 Words   |  6 PagesJon Krakauer is a popular American author. Most of his work covers the ventures of outdoor. The harsh conditions of life, faced by the heroic figures of different times. His widely read and distributed books include Where Men Win Glory: The Odyssey of Pat Tillman, Under the Banner of Heaven, Into Thin Air and Into the Wild. After winning the title of bestseller for his earlier account of heroic lives, Jon Krakauer again attempted to write a biography of an outstanding and exceptionally patriotic

Sunday, December 8, 2019

Current Technological Changes in Health Care - Free Sample

Question: Discuss about theCurrent Technological Changes in Health Care. Answer: Introduction The new developments and techniques in healthcare systems over the centuries have proven that the phenomenon is not a static product. In fact, as the dynamics in the system morphs almost on a daily basis, Medical practitioners spend sleepless nights in trying to determine where health care will be in the next ten to twenty years. The essay focuses on the numerous studies that have been conducted on medical technological advances in healthcare industry besides unearthing various innovations and the general implication to the current medical profession (Abraham, 2010). Technological Changes in Healthcare Industry Health and medical care systems consider technology as the most crucial component to human interaction. It is a key indicator of current health costs and indeed the bearer of the future cost implications. Those in need have applauded this current move considering that practitioners in the field have adopted various methods of helping them. The technological advancement has enhanced easier treatment of cancer, delivery of babies, heart attacks, and many other health complications. Further studies indicate that massive changes in technology have the capability to become the main forces of chance in the healthcare firms as well as the major source of economic wealth builds up (Bilibin Zorin, 2006). Therefore the community has high hope in technology advancement especially when its implication is geared towards health address. Modern health and medical practitioners face rigid insurance companies and broken medical system as major hurdles in their line of duties. However, throughout thi s entire inevitable environment, they have excellently provided patient care and invented new health care techniques. It is believed that as the new advancement in this field continue beckoning; doctors will be better placed at dealing with health problems in a more cost- effective manner with regards to improvements in biomedical researchers (Chandra Cheek, 2001). Health Care Field is Being Revolutionized by Three Main Changes: Population Science for Treating Epidemics- Essentially, population science is the study of general illness and health within groups. During health outbreaks in the past public health, practitioners would apply this method as a way of mitigating its spread. Currently, advancement of technology has enhanced the revolution medical field through the study of population science in medical institutions. Besides physicians are in position assess and evaluate patients on a large scale, examine the lifespan and the death rate of people within a certain range and finally establish the frequency of illness along the health care pipeline. Diseases such as heart disease, obesity and cancer are currently on the rise. Therefore instead of treating them as individuals population science as a study will grant doctors permission to treat their epidemics in a large scale manner. Ideally, it will act as cost effective strategy to the management (Karakolias Polyzos, 2014). Clinical Practice Guidelines- This is a principle that enables practitioners to find out the best way of treating the symptom of any illness and figuring out its cause. The introduction of the computers has made it easy for doctors to have access to these statistics instantly from their technological devise. The health care system in Taiwan is the latest department to have embraced this new move. Many diseases and disorders have emerged since change hit healthcare field, and therefore almost impossible for a single doctor to carry out research to ascertain treatment of every disease in the world. In this regard they can, they integrate and consolidate their findings with evidence-based guidelines making treatment of any illness easier (MACPHEE SURYAPRAKASH, 2011). Electronic Medical Records- This is the use of software in the process of medical billing and coding of items with the sole purpose of sending them electronically to the end users. The last few decades has seen medical billing and coding switch from paperwork to the computerized system. The HIPAA laws require all medical attendants to have technologically driven software for sending out electronic expenses (Kuan Kok, 2015). The use of computer enables doctors to access all medical reports of the patient and find out the possible cause of illness they may be suffering from. Besides, it has brought massive transparency in the health care system through statistical documentation of the available population consequently preventing unnecessary costs. It can also act as a watchdog on the use of finance by the management being in the know of how much money should be reimbursed for treating patients. The ways through which technology has changed the field of health care is immense. There is no doubt that many aspects of our lives are directly and proportionally impacted by any change made by management of these institutions. To this end better and even more treatment has been made accessible to all. The introduction of IT has its sheer of incredible advantages to the health experts since they are better placed in exploring and doing research online hence being conversant with the cure of current illness. There is also improved care and efficiency that continues to work perfectly in the patient care departments thanks to the information that patients are assured of through IT. When patients enter the health care system, they are expectant of the high quality of lab results, proper and updated records of medical treatment and at least centralized area of information gathering. Subsequently, they will have a positive perception of increased level of efficiency in data collection (Va b, 2009). Most health care programs and disease control mechanisms are conducted and improved by application of specific software program. For example WHO has a database which constitutes more than 14,000 codes that classify illness, with regards to their causes and symptoms accordingly. This venue enables medical experts to retrieve and use valuable information to invent the right diagnosis for fighting and controlling emerging health illness. Patients acknowledge the fact that the introduction of software has evolved a new genre of transparency and accountability in the health care systems; while doctors take pride in the way incredible benefits accrued from the use of electronic medical records thus reducing paperwork levels. The scope of the current application of technological changes in health care fields can be traced from the administration and clinical applications (Orlova, 2015). Administration Applications of Information Technology Automated referral and training Patient records that are computerized Accounting and billing/ computerized admission data Managerial decision supports systems Automated management information systems Clinical Application of Information Communication Smart cards Pattern recognition and neutral networks Computerized patient records linkages Telemedicine and Tele health applications This huge perspective on the roles of technology in the dynamic health care profession has several advantages. As regards to decision- making the management be informed about contributions that the right software installed is adding to the issue of resources allocation in addition to addressing the needs the solving problems present (Sergeev, Stepanov, Akulinin, Mitsik, 2014). Additionally, a comprehensive evaluation of medical technology regarding assessing the effect on health care will improve efficiency and performance of the medical institutions. The health care industry is experiencing massive technological advancement that includes: The cloud- Recent study allude to the fact that 77% of cloud services in the healthcare are medium risk while more than 13% are said to have the high risk for security bleaches. Digital diagnostics-The provision of digital diagnostics to persons who cannot access a doctors office is paramount to the health of an individual. Neurotrack is a diagnostic test software-based Alzheimer which discovers dislocations on the hippocampus. Ultra-fast scanners-These are devised that can capture the hearts image in the singular beat. The study shows that 60% of patients exhibits 60 beats per minute of which the scanner cannot measure therefore turned away by the scan (Soni, 2010). Wearable-The report from consumer electronics association indicates that revenue and sales of smart watches and fitness trackers will hit $ 1 billion as years move by. For the instant, the characteristics of Parkinsons disease were discovered by the teaming up of Intel and Michael J.Fox Foundation. Concierge medical services-The system allows one to pay for services or products that are on demand in pay out of the pocket way. For example, some cities allow one to search for an office that fits your needs, get email access, online programs and appointments and get training classes from professional doctors (Zadjali M, 2014). Networks and coaching- Technology enhances easier customization of diet and health plans. Thrive On is coaching tool for giving plans by taking care of ones body image, anxiety, stress, mood and other mental disorders. Retrofit is essential for offering to coach regarding weight management and weight loss. Self-insurance-Most consumers consider managing their future health insurance data thanks to the advent of affordable Care Act. Jiff is a solving health problem that links employee interaction to the company which in return benefits and incentives are met. Hackathons- This is a digital tool that is speedily solving problems which emanate from the health care industry. Cloud systems, software developments, apps among others are as a result of hackathons. Conclusion The new technological advancement continues to poke holes in the field of health care. Therefore, there is no iota of doubt that these rapid changes must be embraced positively whenever they felt so as to remain relevant in the field. Software programs play an imperative role in linking administration and clinical, technological information. Additionally, tracking and billing applications enable the health practitioners to figure out patients past medical services so as to apply the right diagnostic. Physicians should always ensure quality health care is administered despite all these new developments (Zudov Sadovnikova, 2015). References Abraham, S. (2010). Technological Trends in Health Care. The Health Care Manager, 29(4), 318-323. https://dx.doi.org/10.1097/hcm.0b013e3181fa032c Bilibin, A. Zorin, I. (2006). Polymer Degradation and Its Role in Nature and Modern Medical Technologies. Cheminform, 37(34). https://dx.doi.org/10.1002/chin.200634252 Chandra, A. Cheek, R. (2001). The Emerging International Health Care Market: The Impact of Technology and Innovation. Journal Of Health Management, 3(1), 43-63. https://dx.doi.org/10.1177/097206340100300103 Karakolias, S. Polyzos, N. (2014). The Newly Established Unified Healthcare Fund (EOPYY): Current Situation and Proposed Structural Changes, towards an Upgraded Model of Primary Health Care, in Greece. Health, 06(09), 809-821. https://dx.doi.org/10.4236/health.2014.69103 Kuan Kok, J. (2015). When Socio-Culture Meets Socio-Economy. Health Care : Current Reviews, 03(02). https://dx.doi.org/10.4172/2375-4273.1000149 MACPHEE, M. SURYAPRAKASH, N. (2011). First-line nurse leaders health-care change management initiatives. Journal Of Nursing Management, 20(2), 249-259. https://dx.doi.org/10.1111/j.1365-2834.2011.01338.x Orlova, A. (2015). Modern problems of medical care quality (review of literature). . , 9(1). https://dx.doi.org/10.12737/8114 Sergeev, A., Stepanov, S., Akulinin, V., Mitsik, A. (2014). Modern problems of morphological studying of the human cortex cytoarchitecture in norm and during ischemia. . , 8(1), 1-9. https://dx.doi.org/10.12737/4789 Soni, N. (2010). Current anaesthesia and critical care changes to the journal. Current Anaesthesia Critical Care, 21(3), 105-106. https://dx.doi.org/10.1016/j.cacc.2010.02.008 Vab, M. (2009). Home care in transition: the complex dynamic of competing drivers of change in Norway. Journal Of Health Organization And Management, 23(3), 346-358. https://dx.doi.org/10.1108/14777260910966762 Zadjali M, A. (2014). Community Health Nursing In Oman. Health Care : Current Reviews, 2(2). https://dx.doi.org/10.4172/2375-4273.1000128 Zudov, A. Sadovnikova, I. (2015). Modern Approaches to Etiopathogenetic Therapy of Broncho-Obstructive Disease in Pediatric Practice. , 22(1), 27-33. https://dx.doi.org/10.12737/9072

Sunday, December 1, 2019

Nokia Company Overall free essay sample

The main focus of Nokia is relationship marketing; the company personality is like a trusted friend. Building friendship and trust is the main objective of the Nokia brand. When Nokia positions its brand in the crowded mobile phone marketplace, its message is to â€Å"bring people together†. This gives consumers a sense of trust and consideration by the company, as though to say that Nokia understand what they want in life, and how it can help. And it knows that technology is really only an enabler so that you-the customer-can enjoy a better life. Nokia is a great brand because it knows that the essence of the brand needs to be reflected in everything the company does, especially those that impact the consumer. â€Å"Over the final quarter of 2012, Nokia saw a 12 per cent improvement in the number of customers saying they would get a Nokia next time; from 30 per cent in September 2012 to 42 per cent in December 2012†. We will write a custom essay sample on Nokia Company Overall or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Telcoinabox 2012 Nokia is the market leader in the mobile phone market place; but in the recent years it has been struggling to defend its market leader position as other companies such as Apple, Samsung and Android are now growing on a fast rate; developing new phones that are suitable for the customers. Nokia has been declining due to the fact that is not developing new phones that can compete. In 2011 they released the Lumia series, so they can try and at least keep up with their competitors such as the IPhone or the Samsung Galaxy. If Nokia keeps this up it can lose a great market share in the next 5 years with their existing competitors and new competitors in the near future. â€Å"Nokia has announced the departure of its head of sales as the struggling mobile phone maker, beset by competition from Apple and Samsung and an under-par new product launch, slumped to a loss of ? 1. 1bn. † – The Guardian, UK 2011 In my opinion I think Nokia should look at their marketing techniques and apply them, to new markets, Nokia has the advantage of expanding due to the fact that is a highly know brand. There are many gaps in which they can expand; they can go into laptops, headphones, and other electronic devices. They can make a new global culture of electronic devices in which consumers buy all of their gadgets because it’s the style of that era, They can also try and improve products that are already in the market such as the IPhone, Furthermore Nokia can invest into new markets; they have fewer risks since they are globally know and they can enter a market and quickly gain market share, since they are well known worldwide and they have a reputation of having good quality products. Nokia introduced two Asha phones, which will be sold in Asia, Russia, Africa and Europe, including the Nokia 105  with a 35 day battery life and a 15 Euro (about $20 US) price tag, and the  Nokia   301, a 65 Euro phone with video streaming, 3. 5G internet, and Nokia Xpress browser, launching in more than 120 countries. †- Live Side Net In conclusion Nokia should start planning and a pplying marketing techniques to new markets or start by developing new products into existing markets. They are now losing market share, since they are not doing anything about it they should start to reconsider and make changes in the company to keep it stable and not lose in big opportunities. I think they are missing in not exploring the development of their brand as a force for social good as well as for commercial gain. They have many powerful claims in this area such as the efforts they are putting into eco-phone design which I think could move them onto a powerful new powerful market. Nokia has to invest into new departments such as the Research and Development, so they can come with new products to extend their line; nevertheless Nokia has to keep their loyal customers, other competitors are taking their customer loyalty slowly since their products offer new things and benefit the user; this is where Nokia needs to improve in. â€Å"1,497 users in Europe and 987 in the US that showed a decline in Nokia’s customer loyalty. The survey found 63% of current Nokia users in Europe, compared to 74% last year, plan to buy another Nokia as their next device; 50% in the US. † -BusinessWeek